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Common B2B Mistakes, Part 4: Shipping, Returns, Inventory
This post is the fourth in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed mistakes related to catalog management and pricing. The second described user management and customer service failures. The third post discussed...
Live Chat Is Critical for B2B Ecommerce
Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time conversations. In this article, I will review the basics of...
Common B2B Mistakes, Part 3: Shopping Carts, Order Management
This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll discuss mistakes related to shopping carts, checkout, and order management. The post Common B2B Mistakes, Part 3: Shopping Carts, Order...
Common B2B Mistakes, Part 2: User Management, Customer Service
This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service. The...