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B2B Ecommerce: Walk First, Then Run
B2B ecommerce is expanding rapidly with innovative new services and marketing strategies. Much of the innovation focuses on improving personalization. However, that is typically the last step. There are prerequisites to address first. The post B2B Ecommerce: Walk...
Legacy Software Holds Back B2B Ecommerce
Some B2B companies are relying on legacy systems that are not capable of providing the modern ecommerce experience professional buyers seek. There is a myriad of problems with old, out-dated B2B software. But four categories could describe them all. The post Legacy...
B2B Buyers Have High Ecommerce Expectations
Manufacturers and distributors know that they need to offer their products online for easy, self-service ordering. But many of those same businesses fear they won't be able to meet customer expectations. The post B2B Buyers Have High Ecommerce Expectations appeared...
What’s the Best B2B Ecommerce Platform?
Some estimates suggest the global business-to-business ecommerce market will be more than twice as large as retail ecommerce in 2020. Despite the market's size, many B2B sellers lag behind B2C in ecommerce technology, features, and performance. The post What’s...