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6 Ways to Improve Ecommerce Site Search
Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I'll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. The post 6 Ways to...
Skeptical about B2B Ecommerce? Try a Proof of Concept
Your B2B company leadership is skeptical about changing business and sales methods. How can you make a case for ecommerce? A proof of concept is a good way to test the digital commerce waters, to learn. Ideally, the project can be completed quickly and has a quick...
A Simple Method for Tracking B2B Ecommerce Performance
Measuring B2B ecommerce performance should be straightforward. Too often, however, measuring means having a complex strategy with confusing key performance indicators aimed at presenting data just for its appearance. In this ... The post A Simple Method for Tracking...
B2B Ecommerce: Managing Product Data Sheets
B2B merchants know that producing product literature can be a lot of work. Examples include specification sheets and safety data sheets. Both take time to create and keep current. In this post, I'll address how to streamline the process. The post B2B Ecommerce:...