by rowen@geotechsolutions.biz | Mar 26, 2019 | News
Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. The post 6 Ways...
by rowen@geotechsolutions.biz | Mar 26, 2019 | News
Your B2B company leadership is skeptical about changing business and sales methods. How can you make a case for ecommerce? A proof of concept is a good way to test the digital commerce waters, to learn. Ideally, the project can be completed quickly and has a quick...
by rowen@geotechsolutions.biz | Mar 26, 2019 | News
Measuring B2B ecommerce performance should be straightforward. Too often, however, measuring means having a complex strategy with confusing key performance indicators aimed at presenting data just for its appearance. In this … The post A Simple Method for...
by rowen@geotechsolutions.biz | Mar 26, 2019 | News
B2B merchants know that producing product literature can be a lot of work. Examples include specification sheets and safety data sheets. Both take time to create and keep current. In this post, I’ll address how to streamline the process. The post B2B Ecommerce:...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
B2B ecommerce merchants that facilitate punchout make the purchasing process easier for their customers. In this article, I will share my experience with punchout, including what it is, how it works, and how B2B merchants can deploy it for success. The post Essential...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
This post is the first in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll review errors related to catalog management, pricing, and user experience. The post Common B2B Mistakes, Part 1: Catalog Management,...
