by rowen@geotechsolutions.biz | Mar 28, 2019 | News
Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. Now, thanks to personalization, ecommerce sites do that, and more. They know what shoppers want or need even before they ask. Personalization adds value. It...
by rowen@geotechsolutions.biz | Mar 28, 2019 | News
In “20 Leading Global B2B Exchanges,” my previous post, I shared B2B marketplace options for buying and selling products. In this post, I’ll offer pointers on using those exchanges. Selling on a B2B exchange is an easy and inexpensive way for suppliers to get started...
by rowen@geotechsolutions.biz | Mar 27, 2019 | News
Business-to-business companies frequently sell products through dealers. But it’s not always obvious to would-be customers how to locate a dealer, to inquire. In this post, I’ll review eight examples of … The post 8 Approaches to B2B Dealer Locators appeared first on...
by rowen@geotechsolutions.biz | Mar 27, 2019 | News
It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I’ll share what I discovered. The post 4...
by rowen@geotechsolutions.biz | Mar 27, 2019 | News
Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. Unfortunately, failed B2B ecommerce projects are common. In this post, I’ll address three reasons for the failures and how to avoid...
by rowen@geotechsolutions.biz | Mar 27, 2019 | News
How can a merchant add B2B info to an established B2C database? Mapping all of the data and its use is the first step. Beyond that, follow these five tips for a smooth addition. The post 5 Tips for Merging B2B Customer Data into B2C appeared first on Practical...
