How to Set Ecommerce Goals for 2018

Now is the time to set ecommerce performance goals for 2018. To do this, know where your business stands now. Be clear on past performance before you set goals for the new year. Create a spreadsheet with the key metrics to track for 2018. Fill in those metrics from...

20 Leading Global B2B Exchanges

Business-to-business marketplaces have existed for years. Some are private, for a specific supply chain. Other exchanges are public, for any business to participate. In this post, I’ll list 20 leading, The post 20 Leading Global B2B Exchanges appeared first on...

B2B SEO Requires an Integrated Approach

Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO … The post B2B SEO Requires an Integrated Approach appeared first on...

Does WooCommerce Fit B2B Companies?

WooCommerce is among the fastest growing platforms. We’ve addressed it many times. B2C merchants, especially, value WooCommerce’s flexibility and plugin options. My expertise, however, is with B2B companies. In my experience, companies with meaningful B2B...

6 Impressive B2B Ecommerce Sites

Offering a compelling ecommerce experience to B2B buyers requires a process of continuous improvement. It can be helpful to examine other B2B ecommerce sites, to learn. Grainger and Amazon Business are often cited as leading examples. But there is also value in...