by rowen@geotechsolutions.biz | Jul 3, 2019 | News
This post is the fourth in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed mistakes related to catalog management and pricing. The second described user management and customer service failures. The third post discussed...
by rowen@geotechsolutions.biz | May 23, 2019 | News
Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time conversations. In this article, I will review the basics of...
by rowen@geotechsolutions.biz | May 14, 2019 | News
This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll discuss mistakes related to shopping carts, checkout, and order management. The post Common B2B Mistakes, Part 3: Shopping Carts, Order...
by rowen@geotechsolutions.biz | Apr 11, 2019 | News
This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service. The...
by rowen@geotechsolutions.biz | Mar 31, 2019 | News
I recently presented “How to Change Ecommerce Platforms,” an Essential Skills online seminar for Practical Ecommerce. I kept the content relatively general for all merchants — B2C and B2B. I didn’t … The post Tips for Migrating B2B Ecommerce Platforms appeared first...
by rowen@geotechsolutions.biz | Mar 31, 2019 | News
Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s … The post Using Triggered Emails for B2B Ecommerce appeared first on Practical...
