Driving B2B Revenue through Personalization

Shoppers want a personalized experience. It used to be that ecommerce sites offered what shoppers asked for. Now, thanks to personalization, ecommerce sites do that, and more. They know what shoppers want or need even before they ask. Personalization adds value. It...

6 Impressive B2B Ecommerce Sites

Offering a compelling ecommerce experience to B2B buyers requires a process of continuous improvement. It can be helpful to examine other B2B ecommerce sites, to learn. Grainger and Amazon Business are often cited as leading examples. But there is also value in...

Does WooCommerce Fit B2B Companies?

WooCommerce is among the fastest growing platforms. We’ve addressed it many times. B2C merchants, especially, value WooCommerce’s flexibility and plugin options. My expertise, however, is with B2B companies. In my experience, companies with meaningful B2B...

8 Approaches to B2B Dealer Locators

Business-to-business companies frequently sell products through dealers. But it’s not always obvious to would-be customers how to locate a dealer, to inquire.  In this post, I’ll review eight examples of … The post 8 Approaches to B2B Dealer Locators...