Using Ecommerce to Attract B2B Customers

B2B merchants often consider ecommerce as a tool for existing clients. Acquiring new customers is expected to happen through the sales team, not the Internet. The website becomes a way … The post Using Ecommerce to Attract B2B Customers appeared first on...

B2B SEO Requires an Integrated Approach

Complex products and long buying cycles make search engine optimization for B2B sites different than for B2C. The difference, however, is not in the specific techniques, but in the way SEO … The post B2B SEO Requires an Integrated Approach appeared first on...

20 Leading Global B2B Exchanges

Business-to-business marketplaces have existed for years. Some are private, for a specific supply chain. Other exchanges are public, for any business to participate. In this post, I’ll list 20 leading, The post 20 Leading Global B2B Exchanges appeared first on...

How to Set Ecommerce Goals for 2018

Now is the time to set ecommerce performance goals for 2018. To do this, know where your business stands now. Be clear on past performance before you set goals for the new year. Create a spreadsheet with the key metrics to track for 2018. Fill in those metrics from...