by rowen@geotechsolutions.biz | May 23, 2019 | News
Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time conversations. In this article, I will review the basics of...
by rowen@geotechsolutions.biz | May 14, 2019 | News
This post is the third in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll discuss mistakes related to shopping carts, checkout, and order management. The post Common B2B Mistakes, Part 3: Shopping Carts, Order...
by rowen@geotechsolutions.biz | Apr 11, 2019 | News
This post is the second in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed B2B mistakes in catalog management and pricing. For this installment, I’ll review mistakes related to user management and customer service. The...
by rowen@geotechsolutions.biz | Mar 31, 2019 | News
Integrating a B2B company’s ecommerce site with internal systems can streamline operations and simplify customers’ buying experiences. Integrations offer significant benefits, but they are often difficult to get right. One of … The post How to...
by rowen@geotechsolutions.biz | Mar 31, 2019 | News
Email marketing is a powerful tool, one that many B2B companies do not take advantage of. Triggered emails are a good way to get started. They are event-driven, based on a customer’s … The post Using Triggered Emails for B2B Ecommerce appeared first on...
