by rowen@geotechsolutions.biz | Oct 18, 2019 | News
Deciding if your direct-to-consumer product would be profitable is more than subtracting the product’s unit cost from the planned selling price. It requires estimating the full cost of bringing the product to market, selling it, and delivering it. The post The...
by rowen@geotechsolutions.biz | Sep 27, 2019 | News
Distributors are easily replaced in the digital landscape. But many are prospering by emphasizing their expertise and by offering unique, value-add services. Here are a few ideas and examples. The post How to Prosper as a B2B Distributor appeared first on Practical...
by rowen@geotechsolutions.biz | Jul 30, 2019 | News
This is the fifth and final post in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll review mistakes related to accessibility, mobile usability, and localization. The post Common B2B Mistakes, Part 5: Accessibility,...
by rowen@geotechsolutions.biz | Jul 23, 2019 | News
A sales team can determine success or failure for a B2B ecommerce program. Sales personnel have the influence and trust among customers to drive ecommerce adoption. In this post, I will share a 10-step approach for getting a B2B sales team to embrace ecommerce. The...
by rowen@geotechsolutions.biz | Jul 3, 2019 | News
This post is the fourth in a series in which I address common mistakes of B2B ecommerce merchants. The first post addressed mistakes related to catalog management and pricing. The second described user management and customer service failures. The third post discussed...
