by rowen@geotechsolutions.biz | Mar 26, 2019 | News
Your B2B company leadership is skeptical about changing business and sales methods. How can you make a case for ecommerce? A proof of concept is a good way to test the digital commerce waters, to learn. Ideally, the project can be completed quickly and has a quick...
by rowen@geotechsolutions.biz | Mar 26, 2019 | News
Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. The post 6 Ways...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
After only four years, Amazon Business hit $10 billion in sales in 2018. If you sell to companies, Amazon Business should get your attention. In this article, I will address what B2B sellers can learn from Amazon Business — and how Amazon Business impacts them. The...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
This post is the first in a series in which I address common mistakes of B2B ecommerce merchants. For this installment, I’ll review errors related to catalog management, pricing, and user experience. The post Common B2B Mistakes, Part 1: Catalog Management,...
